As the economy continues along its unsteady path, many small-business owners have been asking me what they can do to keep their businesses financially healthy over the coming months.
I recommend you start by leveraging the tools you already have, and making sure you’re using them as efficiently and effectively as possible.
Take your e-mail marketing, for instance. When you stay in touch with your regular customers and subscribers–and send them valuable information–they’ll view you as a credible resource, an expert in your field, and most important, someone who’s watching out for their best interests.
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