Microsoft tells us that its new search engine, reportedly code-named Kumo, will actually be called Bing! I’ve asked the users of Twitter to reverse-engineer an acronym based on those four letters. The people’s choice:
But It’s Not Google
Indeed. We’re hoping Bing is anything but Google—in fact, we’re hoping it’s better than Google. But it won’t be, and nothing will be until the Google paradigm is destroyed and replaced with something hot.
Who cares what it is called.