How to Make Your Message Stick

Do you ever find yourself humming an old advertising jingle you remember from childhood? It’s a common occurrence for all of us. Some things just stick in our minds, seemingly forever. But what makes one marketing message stick while hundreds or even thousands of others are barely noticed or immediately forgotten?

Memory is a tricky thing and highly selective for each individual. We remember things that matter to us alone, not anyone else. We each have our own unique filters through which we view and experience our world, including the marketing messages directed to us.

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