Back to the Pyramids – A Classic Craft Beer Gets a Makeover

Pyramid Breweries new packaging

Your favorite beer may have just gotten a makeover. To those wandering the suds store in vain searching for those classic pyramid-sporting, Tintin-esque brews, listen up: Pyramid Hefeweizen will henceforth be known as Haywire Hefeweizen (above left), and Pyramid Apricot Ale is now Audacious Apricot Ale. Pyramid Breweries, America's11th largest brewing company and fifth largest craft brewer, justannounced this "revitalized brand positioning," and we're pretty surprised by the assertive redesign.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: